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Friday, October 2, 2009

Small Business Marketing Tactic: Access The Industry Vertical of Social Media

In an Entrepreneur.com post from 9/30/09, Carol Tice reminds us that social media is not exclusive for those massive crowds of Twitter and Facebook. Some industries have their own silo of media that are being created to help members connect with each other and with your target audience.

One example she provides is LocalDirt.com, a new portal that connects farmers with customers nearby. How it works:
Farmers receive web-based orders from buying groups
Consumers arrive to local farmer's market and picks up the goods.

In its simplest form, the site basically makes shopping for local food easy!

Hmmmmm...encourages me to explore those industry verticals in my work....Shoot! Better yet, I think I will create a mini-silo on my own!

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