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Monday, October 5, 2009

Small Business Marketing Tactic: Create A Coupon Calendar!

Today is a great day to start thinking about the new calendar year! Reward you customers by providing redeemable coupons on the calendar AND do it at little or NO hard cost to your bottom line.

How?
1. Research inexpensive calendars that can be printed to include coupons
2. Determine the number of coupons that you want to include on the calendar
3. Calculate the total cost to design & print the calendars
4. Divide the number of coupons by the total cost, so you know COST PER COUPON
5. Solicit your local non-compete business and sell AD SPACE for them to also provide a coupon on these calendars that will be distributed for FREE to your customers

As an added thought, you can offer the calendars to your local non-compete businesses too (for a fee!), and they can distribute to their customers too thus increasing the number of impressions for your coupons as well!


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