Small Business Marketing Tactic: Share Industry Research Findings With Customers!

Read market research on your profession, industry, product, target market, etc. Figure out how to share that research within your daily dealings with your customers, in your advertising, etc.

Some examples,

- the owner of a local coffee & tea shop can easily promote the health benefits associated to people add green tea to their list of daily beverages.

- a local florist can instruct pet lovers on the dangers that certain plants can cause to loved cats and dogs. (posting flyers at local veterinary clinics, etc)

- a professional organizer can publish the research results from a study of homeowners, who discovered the large amount of "wasted" time they had spent searching for their keys, important documents, etc in their cluttered lives.

- a commercial cleaning service owner could publish the psychological findings of how certain air-freshening scents cause patients to feel more relaxed when they enter their physician's office.