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Tuesday, November 24, 2009

Small Business Marketing Tactic: 3 Easy Marketing Lessons!

Lesson #1: Consumer Marketing
Know Your Customer
"Our customers are folks who live paycheck to paycheck." - Wal-Mart CEO

Lesson#2: Clear Mission
Make sure your mission Is clear for EVERYONE to understand.
"Saving people money so they can live better." - Wal-Mart CEO

Lesson #3: Consistent Message
All of your marketing messages must clearly communicate the benefit to your target audience:
"Christmas costs less at Wal-Mart."

Source:
http://contentmarketingtoday.com/2008/11/19/3-small-business-marketing-lessons-you-can-learn-from-wal-mart/
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