Small Business Marketing Tactic: Market Yourself As Expert!

Be the expert!

As a small business entrepreneur, you have a great opportunity to market & promote yourself as the expert in your field. As you share your knowledge and experiences to your local market (specifically, your TARGET market), you add value to you and your company's efforts.

How?

1. RESEARCH

Locate the various media outlets in your area that your TARGET market regularly references: local cable network, local newspaper, home association newsletters, suburb newspaper, etc.

2. SHARE YOUR KNOWLEDGE

Many of these outlets need content. Contact them and let them know you are available to:

- appear on the local news as the expert in your field for interviews, commentary, etc

- provide a regular column in the newspaper/newsletter

Example:

As an event planner, you could become the source that viewers & readers rely upon for ideas regarding how they can plan, decorate, & host their informal events, such as a July 4th get together with family & friends:

- creative decoration ideas

- unique food/beverage recipes to consider

- frugal options with flair

- etc.

When you promote yourself as the expert, another window of opportunity is sure to open within your small business marketing mix!