Social Media Marketing (SMM) is definitely a topic of conversation in business today. After all, there are over 400 million people on Facebook, so I NEED A FACEBOOK PAGE - right?Probably.
BUT, before a small business owner jumps onto the SMM bandwagon, you need to pause for moment and remember the basics:
* Who is my customer?
* Are they even ON Facebook? If so, what are they doing there? Where are they?
* Why do I even want to spend the energy to connect with them on Facebook?
* How do I tell them I am on Facebook?
Your jumping into SMM without a plan is similar to some companies I have seen purchase an exhibit booth space at a trade show and not let anyone at the show know they are there. They left the show defeated and upset that only a few people happened to stop by their booths.
You MUST have a plan.
You MUST tell them your there.
You MUST encourage them to visit you.
Your becoming intentional, proactive and strategic in your SMM thinking will move you ahead of the many other small business owners who have simply jumped into the social media channels and failed to bring their basic marketing life preserves with them.
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