Research released by Dynamic Logic reveals that banner advertising integrated into the content of the webpage are MOST effective in driving online ad awareness and purchase content. A three-year study discovered half banners and rectangles were more effective than the larger leaderboards and skyscrapers. What does that mean?
Simply, once you have identified the key websites there that your target market is visiting, these ad sizes are proven to make a stronger impact in their minds simply because they appear to be a part of the webpage content and not the headline - "HERE I AM - SEE ME!":
Rectangle; 180 x 150
Half banner; 234 x 60
Medium Rectangle; 300 x 250
Large Rectangle; 336 x 280
REMEMBER, creative quality of the ads is EXTREMELY important. PLEASE do not simply throw together an ad to spec and post it, your target audience needs you to pursue them, inform them, educate them, entertain them. With today's technology, one could efficiently create a very nice rich media ad with video to approach your online audience. Consider adding your MESSAGE to every frame of the ad for best results.
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