Small Business Marketing Tactic: OFFER FREE SHIPPING to spike online sales!

YES! Offer FREE SHIPPING, and your consumer are more likely to make an online purchase!

According to a new survey from Experian CheetahMail, 70% of respondents from online companies had higher conversion rates on emails offering FREE SHIPPING than on other types of marketing emails. Of the 70% respondents,

- 78% saw increased transaction-to-click rates

- 47% had higher average order values

Of course, small businesses need to make sure the FREE SHIPPING offers are with products that consumers are actually interested in purchasing. Remember, your consumers are YOUR CONSUMERS...learn them, speak to them, service them.