Small Business Marketing Tactic: Educate Your Customers!

Life is an education process!

Research to find an interesting fact that relates to your business or industry and then incorporate it into a marketing tactic for your customers. The fun fact finding mission is sure to open your eyes and mind to a world of interests outside your four walls (yet within your business arena). Plus, if opens your customers' eyes to you and your business as you provide them with the helpful information as you share your interesting find and provide it to them as a simple FYI.

Announce it on your:

- Facebook

- Twitter

- Blog

- Post in your store

- Smaller print run on business cards (with link to blog, facebook, twitter, etc)

Encourage customers to forward their facts & finds as well (& recognize those submissions once you've confirmed them to be truth). The exercise is sure to generates word of mouth!