Create an IDEA folder for all those crazy ideas that only seem to have appear in your sleep state causing your brain to wake up in the middle of the night! :)Write down ALL of these ideas:
* That have successfully worked for you in previous promotions,
* That you have seen others execute well (incorporate into your business model and give it shot)
* That you want to test with your target market.
Regularly read through your ideas, and you will be amazed at how well your brain will seem to click into gear as you easily:
- begin to customize and incorporate them into your own local market initiatives,
- create a brand new concept that can be executed within your marketing efforts,
- select the next idea(s) to incorporate into your immediate marketing arsenal.
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