Small Business Marketing Tactic: Goodwill In Your Community!

Use your business to spread goodwill throughout your community.

Beyond the superficial, "look at me!" announcement when a business donates time and resources to community, a small business owner has a genuine opportunity to positively impact his or her local culture when donating a portion of profits to a charitable cause. Only secondary, entrepreneurs may contact with local media and clients/vendors at deeper levels to partner in your service to community.

Ideas:

- Become a collection point for a canned food drive

- Host a Red Cross blood drive

- Schedule a Goodwill/Salvation Army drop-off event in your parking lot