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Monday, November 23, 2009

Small Business Marketing Tactic: Nonverbal Communication of Color

What are your marketing materials communicating?
BROWN: utility, earthiness, subtle richness
RED: aggressive, passion, strength, vitality
ORANGE (in moderation): fun, cheeriness, warm, exuberance, sunshine (warm sunrise/sunset)
YELLOW: optimistic, motivated, creative, energy, cheerful, easygoing
BLUE: authority, dignity, security, faithfulness, responsible
PURPLE: sophistication, spirituality, royalty, mystery
GREEN: tranquility, health, freshness, soothing, status&weath (dark green)
PINK: femininity, innocence, softness, health
WHITE: purity, truthfulness, refined, sterile
GRAY: somberness, practicality, conservative
BLACK: seriousness, boldness, classic, drama
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