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Thursday, November 12, 2009

Small Business Marketing Tactic: Local Market Partnerships!

Partnering with a company that shares your target market saves you time and money.

Examples:
* Children's bookstore cross partners with Children's clothing store
* Local pizza restaurant connects with local movie theater.
* Local coffee/tea shop distributes coupons from a local bakery
* Florist provides gratis arrangements to local fine dining restaurant
* Create home services catalog that features your lawn care business along with your neighboring, non-compete businesses such as: dry cleaning, professional painting, carpet/flooring, handyman connection, etc.
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