A wonderful opportunity exists for you to foster genuine customer appreciation in your local market by incorporating them into your newspaper advertising with these five (5) easy steps:
#1: In November, purchase a full-page ad in the Sunday edition of your local newspaper. Select the Sunday prior to Valentine's Day.
#2: In January, introduce the FREE offer to your customers:
'ALL BECAUSE OF LOVE - include a message of love to the ONE that you love in our full-page Valentine's day ad in the February 8 edition of the newspaper!'
I encourage you to display a sample of how the ad will appear, so your customers may visually see what to expect.
#3: Collect your customer's entries. Encourage them to write their contact information and 20-words-or-less message in ALL CAPs.
Forms to include:
- Customer Name
- Address
- Phone
- E-Mail
- Valentine's Day message of love (20 words or less)
#4: When it comes time to design the ad, simply have the Valentine's Day messages typed into a word document, so your graphic designer may simply insert the copy into the ad design (adding boxes around every message).
#5: E-Mail or Call your customers to remind them 2-3 days before the ad is scheduled to run in the newspaper.
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The promotion may be incorporated into various holidays throughout the year (i.e. Mother's Day, Father's Day, July 4th - tribute to local soldier's serving overseas, etc.).
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