Total Commitment: Outside Your Walls

Great customer service inside your four walls draws much applause. We used to enjoy the frequent experience; but sadly, something happened in our culture to remove this regular interaction from most businesses, internally and externally.

Beginning with the greeter at the door and continuing to the moment your customers are invited to return, great service with genuine interaction from you and your staff to patrons is HUGE!

Extending your company's quality service outside your business walls, you add strategic leverage that will elevate your opportunity for success. Get involved in your community!

aEngage with local civic organizations

aIncorporate yourself into local events and activities

aConnect your products/services to local market key influencers

Some ideas:

4Community Fundraiser

- create a community event (tie in local organization like Goodwill, American Red Cross, etc.)

- provide free gift bag to walk-a-thon participants

- sponsor church youth group car wash

4Public / Private Schools

- offer free samples or gift bags to principals, teachers, office staff

- provide lunch for staff during summer in-service meetings

- purchase sponsorships for school events

4Local Amateur Sporting Events

- connect with event leaders and offer: beverages, food, apparel

- sponsor a little league team AND show up for practice/games

- volunteer to work the event in exchange for distribution of collateral or signage

- offer patrons a discount when they bring in their event tickets

4Local Fire / Police Stations

- offer free coffee/pastries on specific dates/times of the week

- offer goody bag for firefighters working 24hour shifts (1 week)

- offer a service to the families of firefighters who are working 24hour shift

4Daycares

- provide curriculum, DVDs to facility

- donations to facility (food for staff, used clothes for tots, etc)

- offer coupons/discounts to staff & mothers

4Funeral Homes

- explore opportunities that avoid an overly capitalistic approach

(such as: condolence cards to families you have done business)