Small business owners have a great opportunity with Social Media! Becoming intentional, proactive and strategic in your social media efforts, you are able to successfully:
* Build a community of advocates of your product or service
* Dialogue directly with your target customers
* Improve the Search Engine Optimization & Search Engine Marketing for your companies website
In 2010, Fortune 500 companies are reporting to have moved 40% of their marketing budgets to Social Media Marketing.
Some stats:
* 90% of your customers TRUST their peer recommendations.
* 14% trust an ad
The opportunity - step away from your sales podium and off the stage to make your way down to the floor, where your customers are mingling. Join them in conversations! You will build trust and value; and when you listen, you will discover new, creative ways to speak with them. Building trust takes time, but when it occurs, you are sure to identify strong advocates for your products/services and they will be EAGER to share you within their circle of friends...thus growing your circle of friends.
Yes, there is HUGE value when you incorporate social media marketing into your overall marketing mix.
So....
Where to begin?
Stay tuned for details...
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