Small Business Marketing Tactic: The Power Of Direct Mail

Within this age of digital mania, I just recently read an article from someone, who had publicized her event using the various digital offerings, such as:

- email,

- websites,

- Facebook, and

- an html press release.

Moving closer to the date for her event, her RSVP list still did not grow. Puzzled, she soon dropped her well-designed direct mail piece into the mail, and registrations for the event almost sold out in less than two weeks.

Don't underestimate the power of direct mail even in this digital age.