Small Business Marketing Tactic: Email Marketing!

OFFER A PRIZE AS YOU COLLECT BUSINESS CARDS

Yes, it's one of the oldest forms to capture pertinent data from your customers, but it works! Remember, your prize does not need to be a huge "trip for 2" to some remote island getaway. If you own a coffee shop, simply offer to provide Coffee & Refreshments to the winner's office staff/personnel (which gets you into their door and can even expand your business even further!).

Do you cut hair? Then, offer a discount to the winning card.

The thing to remember, you already have them as a customer. Now, you can capture their email addresses and communicate them more frequently. Be sure to remember let them know that they are agreeing to receive emails from you in exchange for the FREE PRIZE drawing.

Enjoy!