Celebrate those special "life" moments with your customers and strengthen the emotional connections and their loyalty. As a small business entrepreneur, you have an incredible opportunity to connect and STAY CONNECTED with your growing customer base.
SUGGESTIONS:
1. Congratulations On Your New Arrival!
A baby brings much joy to a growing family. Take the opportunity to extend your personal congratulations when you:
a. laminate the birth announcement and include it within the card/gift that you deliver to the family
b. include the birth announcement on your website and your weekly email serviced to your customers
2. Congratulations On Your Graduation
Every year, your customers' children are graduating from kindergarten, high school, or college. A simple card acknowledging the achievement will go a long way to building customer loyalty.
3. Appreciate Your Efforts
The local news is a great way to identify those "life" moments. A small business owner, who tunes in to the local news and recognizes the customers' community efforts is sure to win friends.
a. Laminate the newspaper announcement or article and mail it along with a "Thank You" card to show your appreciation for their efforts
b. Telephone your customer and express your "Thanks" for a job well done
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