After investing themselves into the mental, social and psychological growth of our children while providing other babysitting duties throughout the year, educators joyously exit the classroom by mid-June for a brief break to rest.
Local business owners have a great opportunity to connect with these educators & support staff!
Here's the plan:
1. Select a local school (public or private) that you have a personal connection (i.e. your child attends)
2. Identify the group of teachers that will interact with your child during the coming year
(i.e. 8th grade teachers, their counselors, & the school office staff)
3. After the Fall semester begins, forward each of these people a "Welcome Back!" gift bag filled with:
- Hand-written "Thank You" card or note that expresses genuine appreciation for their work
- Goody bag: lotion, hand sanitizer, pens, pencils, sticky notes, etc
- Coupon/Discount or FREE offer for your store's products or services that encourages them to come to your store before a certain date (helps drive traffic & measure the effectiveness of the exercise)
"Welcome Back" promotional opportunities can be timed to occur when educators return from :
- Summer break
- Fall break
- Christmas break
- Spring break
A Summer Vacation gift bag could be fun to create as well to thank them for their efforts during the year and wish them a restful summer break away from work.
These personal connections throughout the year are sure to generate warm awareness, trust, and NEW BUSINESS!
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