Small business owners have a GREAT opportunity to create additional events beyond the common promotional holidays throughout the year (i.e. Christmas, Mother's/Father's Day, Back To School, Labor Day, etc.). Savvy owners identify other key dates and craft potential for more success.
Examples:
FIRST DAY OF SPRING
The Spring season brings a sense of newness! Use the launch of the season to launch a NEW offering to your customers/community.
FIRST DAY OF SUMMER
Summertime delivers feelings of celebration, fun, and travel/escape. Incorporate the season feelings into your promotional themes & efforts.
ADMINISTRATIVE PROFESSIONALS' DAY
Intentionally choose to equip your customers with ideas regarding how they may better service the staff, who support them.
NATIONAL BOSS' DAY
Keep the boss happy. Provide ideas how your customers may acknowledge their superiors' integrity, strength, talents.
SNOW DAY
Access your database (before the 1st snow of the year) and make plans to email your customers (teachers, parents of students, etc) a special offer.
Ideas include:
- special in-store discount they can use when the snow melts,
- link to a FREE online computer game that students may download & play (keeping them busy for a little time)
- link to an online coupon, which can be used to purchase ONLINE (offering FREE delivery)
NOTE...the coupon does not have to be for your product/services. Offer a coupon for PIZZA home delivery! :)
Be creative as you work to identify your own special "DAY" to celebrate and bring a special, customized offer to your targeted customers. If successful, make it annual (semi-annual event).
Your customers are sure to appreciate your offer.
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