Identify a local store that relates to your service and offer to provide a free demonstration.
For example, a Professional Organizer could contact her local office supply store and offer to host a FREE "Organize Your Office" demonstration. The store benefits because the event increases store traffic AND provides the store an opportunity to sell the products being featured by the Professional Organizer.
In addition to the store's advertising for the event, the organizer should:
1. Personally invite 20-25 local business prospects to attend the event.
2. Offer attendees a discount of your services
3. Invite the local press/media
4. Provide a fish-bowl drawing for a FREE Office Organization to the business card selected
REMEMBER! The business cards in the fishbowl are future prospects!
With the event's success, the Professional Organizer may offer to provide future
demonstrations within the store. In time and continued success, the Professional Organizer should offer to become the local office supply store's spokesperson.
1 comment:
Good advice. Too few professionals make the effort to demonstrate their services. Sampling has been around as long as dirt. Because it works!
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