Small Business Marketing Tactic: Identify The Benefits

Consumers make purchases based upon what the products and services will do for them - BENEFITS!

So, focus your efforts on the BENEFITS you and your business provide your patrons:

1. write down the many features that describe your products/services

2. after every feature, identify the specific benefit by adding the words "so you..."

You can now use these true benefits (not features) in all your marketing communications.