"A stonecutter doesn't expect the first hammer blow to split the rock. Instead, the stonecutter picks a spot on the rock and hammers at it over and over.
In a similar way, a Guerilla Marketers pick a niche and aim for it. Eventually, 'the rock splits' and the niche is occupied and dominated, the marketing goals attained.
Persistence is the key to success."
Jay Conrad Levinson
The Father of Guerilla Marketing
Author: "Guerilla Marketing" series of books
Over 14 million sold; now in 42 languages
www.gmarketing.com
www.guerrillamarketingassociation.com
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